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BLOSSOM PEDIATRIC-CARE SOLUTION

Keeping the child at its heart, building an inter-connected ecosystem of healthcare professionals, teachers & parents to realise a child’s true potential. 

PROJECT TYPE:
Pediatric care ecosystem
 
MY ROLE:
Parent App workflow
& Blossom Branding & UI.

 
DATE:
2018
Blossom Ecosystem

Parent Application 


The app focuses on connecting with the caregiver  along with tracking the health of the child through vaccination, growth chart and community building through shaping memories and an intuitive feed.

Caregiver Application 


The doctor app is a practice management product  that kept a check on the child’ health through vaccination scheduling, charting and disease analyses.

Teacher Application 


The teacher application creates timely assessment charts and classroom evaluation modules in a joyful learning environment.

RESEARCH & INSIGHTS

Parents

Migration between from cities, families.

Lack of credible data available for new parents.

Ownership of memories?

Mapping assessments & controlling expectations. 

Doctors

Need for doctors to be associated with established practitioners

Lack of credible data available for new parents.

Lack of standard communication techniques

Record keeping is a low priority for new doctors 

Teachers

Lack of proper communication absent between teachers & the primary caregivers

Evaluation parameters not upto the standards.

Lack of awareness amongst the teachers.

PARENT APP: INFORMATION ARCHITECTURE

KEY WORKFLOWS

Anchor 1
Blossom Onboarding.png

VISUAL LANGUAGE OF BLOSSOM

Nature and nurture were keywords  that gave the initial direction to the brand guideline & visual style for Blossom. Motifs and patterns within natural systems

acted as visual metaphors for  the logo and subsequent illustrations.

 

ILLUSTRATIONS

The illustration style evolved from natural motifs to more human characters of each role in a Blossom Environment. The design explorations captures the relationships between these characters and places them in a context to the environment

environ1_edited.jpg

BLOSSOM FINAL DESIGNS

The onboarding module focuses on setting up the profile for the parents and child gathering more nuances of their activities, food intake, education & curating content more specific for their needs.

Holistic Health tracks the child’s progress on parameters of physical development, cognitive abilities and emotional perceptions .

 Vaccination module keeps a record on upcoming, scheduled & missed vaccinations

Growth chart feature presents a patient dashboard keeping track of the child’s progress on three primary parameters of weight, height and head indices.

The feed section creates a curated content list that caters to the child’s needs which may range from dietary practices to activity charts.

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