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Creating narratives around food and its many facets across online platforms & branding assets
Zomato Book : Product Video
The Zomato Book product video was an endeavour to tell the story of zomato’s restaurant servicing product “Book” across all its merchants spread across 22 countries and also facilitate the client servicing to bring in new business.
THE BRIEF
The brief was to keep a short running time for the video, with a narration that hints at what partnering with Zomato could help bring to the table in terms of better service quality for the restaurants.
PROCESS
Working around a short timeline, the animation technique was kept at minimal movements
yet the storytelling aspect of the video was hand-drawn sketches while keeping the product central to the narration.


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